· Web 2.0 technologies are causing the lowering, and often removal, of transaction costs and overheads.
· Products, that can now be digitized, are increasing in availability.
· The cost of participating as a vendor is reducing.
· All of these factors are combining to create a massive boost in user engagement.
Note, however, that the increase in engagement of users and availability of materials also requires a need for increasing learner discernment – and this will manifest itself in better searching, selecting and filtering practices / technologies. [H800 Week 18 Activity 2]
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